Timo & Violet

Handcrafted illustrations for luxury textile & Lifestyle brand

The brief

I was approached by the founders of Timo & Violet to help design their opening collections and champion their vision to create a modern heirloom linen brand for newborns and children. The range was to be organic, B-Corp certified, timeless and beautiful. A luxury brand with the DNA to become a heritage name.

To support the values, positioning, ambitions and needs of my clients I designed their first five founding collections inspired by the decorative arts' tradition of the Chinoiserie, the natural world and the feeling wonder.

Timo and Violet’s aspiration to become a modern heirloom brand called for drawing from traditional motifs and decorative trends and reinterpreting them with a modern twist. A balance between a timeless classic and a fresh modern energy. Bringing artistry and craftsmanship to the designs was of paramount importance to the client in a strong desire to stand out for the quality and unicity of their products.

My work

Case study - collection I - Tropical Chinoiserie

The inspiration for this collection comes from the founders’ love for the natural world. To conjure up this sense of wonder, we thought of revisiting the delicate and evocative 'Chinoiserie' landscapes that were so fashionable in interior decor in Europe from the 17th century. Whilst incorporating some key features and codes of these iconic oriental designs, I reinterpreted them in a fun and lighthearted way. The idea was to depict a world bringing in deep colours as well as whimsical but elegant designs, something different from the motifs and pastel palette often used in baby clothes and accessories.

The product line today

Today, Timo & Violet are distributed widely across the USA, including high-end department stores such as Saks 5th Avenue, have been recommended in Oprah Daily and featured in Vogue and Harper’s Bazaar. The company is now developing as a lifestyle brand with the classic collections I illustrated remaining at the core of that growth.

From baby linen, to women’s apparel and wallpaper, my illustrations continue to carry the image and message of Timo and Violet.